Kim Shirley, Amy Honeycutt tapped to steer institutional communications
JACKSON, Miss. — Reformed Theological Seminary is pleased to announce two new hires in its office of communications. Kim Shirley has been named Senior Director of Communications and Marketing, while Amy Honeycutt has assumed the role of Director of Digital Marketing and Social Media. The appointments are effective October 16, 2023.
Shirley and Honeycutt will lead a comprehensive, digital-first marketing program across RTS’ institutional footprint. Their combined expertise will play a pivotal role in advancing the seminary’s mission and reach.
“I’m delighted that Kim and Amy have joined the RTS communications team,” said Dr. Ligon Duncan, RTS Chancellor. “I’m encouraged by the time I have spent getting to know them. It is clear that they both bring talents that will have a huge impact on the way we are able to communicate about RTS to our constituents and the world.”
As Senior Director, Shirley will oversee all communications and marketing efforts at RTS. She comes to RTS from Pinelake Church in Brandon, Miss., where she served as the One Church Director of Communications and Resourcing. At Pinelake, she developed and led the ministry resourcing and communication efforts for the church across five campuses and online. In addition to other communications roles at Pinelake, Shirley has worked as a project manager for Mad Genius, a full-service marketing firm with clients throughout Mississippi.
“It is a growing season at RTS, and I am excited to join such an excellent team,” Shirley said. “RTS is doing amazing work across the country to prepare our students for ministry. It is a privilege to be a part of this important work.”
Shirley holds a B.A. in communication with an emphasis in public relations from Mississippi State University. She and her husband David have two children.
Honeycutt, a native of Jackson, will be working to expand the RTS brand through a variety digital platforms. Prior to joining the seminary, she worked in a variety of roles at Hunt Marketing, an Oxford, Miss.-based advertising group. Most recently, she served as Executive Vice President and led the firm’s account management. From 2016-2022, she was an adjunct professor of integrated marketing communications at the University of Mississippi.
Honeycutt holds a B.B.A. in marketing from the University of Mississippi and an M.S. in integrated marketing communications from West Virginia University. She has led comprehensive advertising campaigns across a variety of channels and industries. Honeycutt and her husband Parker recently moved back to the Jackson area and are currently members of Christ Presbyterian Church in Oxford.
“I’m thrilled to join what the Lord is doing at RTS,” Honeycutt said. “I couldn’t be happier to work for an organization focused on building the church and serving others, all while teaching the truth of the gospel. I am excited to bring forth awareness of the many facets of our organization—faculty, staff, students and donors alike.”