General Information

Job Title:

Demand Generation Manager: Ligonier Ministries

Job Description:

Want to help more people discover God’s truth through strategic outreach?

At Ligonier Ministries, we’re looking for a Demand Generation Manager to help expand our reach and engage new audiences. In this role, you’ll develop and execute strategies that connect more people with our trusted biblical teaching—ensuring our articles, podcasts, videos, and Tabletalk magazine find those who need them most—while leading a small team of full-time staff, contractors, and agencies to bring these efforts to life.

At Ligonier, demand generation isn’t about sales—it’s about stewardship. It’s about using strategic marketing principles to introduce more people to life-transforming biblical truth. Through a mix of organic and paid media, content distribution, and digital engagement, you’ll help us reach more people worldwide with discipleship resources.

Key Responsibilities: 

  • Develop and execute demand generation campaigns across the full funnel—from awareness to retention—to expand Ligonier’s reach, engage new audiences, and grow Tabletalk magazine.
  • Create and implement strategies to distribute articles, podcasts, and videos to new audiences.
  • Manage and optimize marketing funnels, paid media, and other outreach channels.
  • Leverage marketing automation tools and CRM systems to strengthen audience engagement.
  • Test and refine campaigns through A/B testing and data-driven optimizations to steward resources effectively.
  • Collaborate with content, design, and video teams to effectively promote Ligonier’s teaching resources across digital channels.
  • Track and analyze key performance indicators (KPIs) to inform strategic decisions.
  • Lead and develop a growing team of full-time staff, contractors, and agencies.
  • Work cross-functionally with internal teams to align demand generation efforts with broader marketing and ministry goals.
  • Enhance user journeys and engagement tactics to deepen connections with Ligonier’s teaching.

Position Qualifications:

  • Commitment to Ligonier’s mission and the ability to affirm the Ligonier Ministries Core Statement of Faith.
  • 3–5 years of experience in demand generation or digital marketing, preferably in a mission-driven or nonprofit organization.
  • Experience with organic growth strategies, including content distribution, SEO, and leveraging digital platforms to expand reach.
  • Proven ability to develop and execute multi-channel marketing campaigns that drive meaningful engagement.
  • Strong analytical skills with experience using data to optimize marketing efforts.
  • Understanding of multi-channel content promotion (email, social media, website, and organic distribution tactics).
  • Experience leading or managing teams, contractors, or agencies, with a track record of fostering collaboration and results-driven execution.
  • Proficiency with marketing automation platforms and CRM systems.
  • Ability to conduct A/B testing, refine strategies, and adjust marketing initiatives for continuous improvement.

This position is for a non-profit Christian ministry located in Sanford, FL. At this time, we are only able to hire individuals who are authorized to work in the United States.

The pay range for this position is $70,000 – $80,000 annually. Pay ranges represent the lowest to highest salary we reasonably believe we would pay for this role at the time of posting. We may ultimately offer more or less than the posted range, and the ranges may be modified in the future. An employee’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, geographic location, and organizational needs.

Application Deadline

Job Type:

Full Time

Salary Range:

TBD

General Information

Church/Organization Name

Ligonier Ministries

Contact Name & Contact Info

(407) 333-4244
jobs@ligonier.org

Industry

Non-Profit/Ministry

Denomination

Other

City, State

Sanford, FL

Description of Organization

Ligonier Ministries (ligonier.org) is an international Christian discipleship organization founded by theologian Dr. R.C. Sproul in 1971 to equip Christians to articulate what they believe, why they believe it, how to live it, and how to share it. Proclaiming God's holiness is central to our purpose. Headquartered in Sanford, FL, we currently have over 200 employees serving our constituents around the world.

Ligonier offers a competitive benefits package for full-time employees, including medical, dental, 401(k) after meeting eligibility, and Paid Time Off.

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